Introduction

I've ended up in an interesting and unique position in the Marketing discipline.  I've had the opportunity to experience a multitude of Marketing functions firsthand.  Experience not broad and shallow from a consultant's perspective, but broad and deep from the perspective of the guy who owns the P&L, carries the sales quota, manages the budget, owes the channel partner a call back or needs to meet the publication's delivery deadline.  I've worked across the traditional functions of product development and management, promotion marketing and channel marketing. Marketing in the U.S., internationally and globally.  Across, B2B and B2C in one-step and multi-level distribution models.  Seasoned by dialog with interesting Marketing minds across client-side, agency- side and academia.

I have some ideas about Marketing, and specifically applying the power of a truly integrated marketing approach and am embracing new media to share those ideas and create interesting connections, evolutions and dialog.

 

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